The Crossvine

Multi-Channel Success: Driving Growth Through Social Media, Paid Ads, and Web Optimization — Over three years, we partnered with The Crossvine to elevate its visibility as a premier master-planned community in Schertz, TX. Through a mix of organic and paid social campaigns, programmatic advertising, and a strategic website refresh, we delivered sustained growth in engagement, traffic, and conversions, driving significant interest from homebuyers.

Key Objectives:

• Increase Awareness: Position The Crossvine as a standout residential community in a competitive market.

• Drive Engagement: Foster meaningful interactions across digital platforms and community events.

• Generate Leads: Boost traffic to builder pages and encourage direct connections with potential buyers.

Tactics:

• Organic Social Media: Built Instagram from the ground up and revamped the content strategy to focus on consistent posting, storytelling, and community engagement, positioning The Crossvine as a standout residential community.

• Paid Social Campaigns: Launched and optimized dynamic Facebook and Instagram ads, driving awareness and connecting prospective buyers with builder pages.

• Programmatic Advertising: Implemented targeted display and native campaigns to expand reach and re-engage audiences effectively.

• Website Refresh: Enhanced key pages, improving navigation and driving interest in builder offerings through an updated, user-friendly design.