Social, Brand, and Digital Marketing Director *

From Doing the Work to Directing It

Fifteen years in, I've run PR campaigns, managed paid media, built content systems, directed shoots, and written the strategy decks. That range is intentional. It is hard to lead a marketing program if you've never had to deliver one.

Today, I lead social and digital strategy at Resplendent Agency in Austin, TX, directing internal teams and agency partners across strategy, creative direction, paid social, reporting, and new business for restaurant groups, CPG brands, boutique hotels, retail concepts, and specialty food brands.

The work isn't just content. It's figuring out what a brand needs to say, who needs to hear it, and how to build the systems that get it in front of them consistently.

Areas of Expertise

Strategic marketing leadership across social media, brand strategy, paid media, content, analytics, and operations.

  • Outline drawing of a hand with icons of a heart, play button, and thumbs-up connected above it.

    Social Media Strategy

    Content systems, audience growth, and platform strategy.

  • A pen connected to a light bulb with a star inside, representing ideas or creativity.

    Brand & Campaign Strategy

    Positioning, messaging, and creative direction.

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    Paid Media & Performance

    Creative testing, optimization, and growth reporting.

  • Digital marketing and advertising icons including a computer monitor with a dollar sign and click cursor, a video play button, a megaphone, a document, a target with an arrow, and a speech bubble with 'Ad', all connected in a circular flow.

    Marketing Operations

    Workflows, systems, and cross-functional alignment.

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    Analytics & Reporting

    Performance insights, reporting narratives, and next steps.

Portfolio

Stop, Collaborate, and Listen — Get to Know Me Beyond the Page!

Fun Fact #1 I’m passionate and empathetic, deeply invested in my community and the people I care about.

Fun Fact #2: I’ll admit it—I’m a bit chronically online. But I also make it a point to unplug and immerse myself in nature. Whether it’s a mountain hike, a stroll with my dog around the neighborhood, or a refreshing swim, I’m always up for an outdoor adventure.

Fun Fact #3: Music is a huge part of my life. I’ve been a musician for years, writing songs and occasionally performing live shows in Austin.

Looking for a fresh perspective? Let’s talk!