Creative Digital Strategies. Real Results.

Digital Strategy & Social Media Leadership That Scales Brands & Drives Revenue

Howdy! I’m Dena Hope Rand — a marketing and brand leader with deep expertise in social media, digital strategy, and integrated campaigns. Whether stepping in as Head of Marketing, Social Media Director, or Brand Director, I build the systems, teams, and campaigns that move the needle. I don’t chase trends for the sake of it. I focus on what works — data, creative clarity, and strategic execution. Based in Austin, TX | Open to Remote & Hybrid | Available for Relocation to Denver or California.

Drop me a line!

Digital Marketing
Integrated Campaign Management
Social Media and Creative Content

I guide brands through the parts of digital marketing where strategy, creative, operations, and analytics need to work together. My background includes hospitality, CPG, retail, lifestyle, and event-driven brands. With 15+ years of experience, I bring the cross-functional leadership and brand strategy expertise that VP-level and director-level roles demand.

I build workflows that scale, fix operational gaps, and develop creative that is purposeful and tied to outcomes. I mentor teams, improve cross-department communication, and turn messy processes into systems that actually support growth.

I care about results. Not vanity metrics. Clear, measurable growth that connects content and campaigns to real impact.

I’ve got skills, they’re multiplying!

  • Outline drawing of a hand with icons of a heart, play button, and thumbs-up connected above it.

    Social Media

    Crafting stories that captivate across platforms.

  • Digital marketing and advertising icons including a computer monitor with a dollar sign and click cursor, a video play button, a megaphone, a document, a target with an arrow, and a speech bubble with 'Ad', all connected in a circular flow.

    Paid Media Advertising

    Building seamless, multi-channel strategies.

  • Line and bar graph icons representing data analysis or statistics.

    Analytics & Reporting

    Turning numbers into actionable insights.

  • A pen connected to a light bulb with a star inside, representing ideas or creativity.

    Content Creation

    Creating visuals and copy that bring brands to life.

  • Icon representing artificial intelligence with a gear, microchip labeled 'AI', and connected nodes.

    AI & Automation

    Making work smarter, not harder.

Portfolio

Stop, Collaborate, and Listen — Get to Know Me Beyond the Page!

Fun Fact #1 I’m passionate and empathetic, deeply invested in my community and the people I care about.

Fun Fact #2: I’ll admit it—I’m a bit chronically online. But I also make it a point to unplug and immerse myself in nature. Whether it’s a mountain hike, a stroll with my dog around the neighborhood, or a refreshing swim, I’m always up for an outdoor adventure.

Fun Fact #3: Music is a huge part of my life. I’ve been a musician for years, writing songs and occasionally performing live shows in Austin.

Looking for a fresh perspective? Let’s talk!