Multi-Channel Success: Redefining Lead Generation with Strategic Adaptability — Over the past two years, we worked with Renewal by Andersen to elevate its reputation as the leader in high-quality, energy-efficient window and door replacements. Through a balanced strategy combining organic growth, dynamic paid media, and creative implementation, we successfully navigated shifts in objectives, achieving both brand awareness and measurable lead generation outcomes.

Key Objectives:

• Boost Awareness: Position Renewal by Andersen as the premium choice in the window and door replacement market.

• Drive Engagement: Foster meaningful consumer interactions through tailored messaging and creative campaigns.

• Increase Leads: Convert awareness into actionable consultations using targeted advertising and retargeting strategies.

Tactics:

• Organic Social Media: Developed static and video content for monthly calendars, focusing on testimonials, product benefits, and engaging series.

• Paid Social Campaigns: Leveraged Facebook, Instagram, and TikTok to prospect and retarget audiences effectively, adapting messaging mid-year for lead-focused creative.

• Programmatic Advertising: Utilized multi-format channels, including Connected TV, audio, and display, to maximize reach while maintaining consistent messaging.

• Direct Mail Campaigns: Integrated targeted mailers with digital efforts, generating strong response rates through high-impact seasonal creative.

• Creative Implementation: Repurposed and refreshed assets to align with current campaign goals, ensuring cost efficiency without sacrificing quality or consistency.