Merry Market Austin
Freelance - 2024
Launching Merry Market: Building Awareness from the Ground Up — As a first-year event, Merry Market had no existing brand recognition or social media presence. The goal was to generate awareness, build excitement, and drive event attendance — all while working exclusively on Instagram. Every post, comment, and story had to count without multi-channel support.
Key Objectives:
Build brand awareness and trust from scratch.
Grow Instagram followers and engagement locally.
Drive foot traffic and buzz for the launch.
Tactics:
Landing Page Development: Designed a polished, branded landing page with essential event details and a ticket purchase link.
Content Strategy: Highlighted event sneak peeks, vendor spotlights, and behind-the-scenes stories to build excitement.
Community Engagement: Responded promptly to DMs and comments, curated local maker content, and shared Austin event posts to broaden reach and foster interaction.
Consistent Posting Schedule: Maintained regular posts and stories to keep the event top-of-mind.
Results.
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Event Attendance
Welcomed 350-400 attendees, including media and VIP guests.
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Ticket Sales
Sold 135 tickets in advance, with an additional 200 purchased on the day of the event.
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Instagram Reach
Reached over 8,300 accounts, with 96.7% coming from non-followers.
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Engagement
Achieved 827 content interactions, including 56 shares and 54 comments.
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Audience Growth
Gained 312 new followers, with 72% of the audience based in Austin.
Creating Connection Through Content.
