Streamlining Dispute Resolution with SaaS Innovation — In 2024, our team collaborated with ADR Notable, a legal-tech SaaS platform, to enhance its digital presence and drive adoption among mediators and arbitrators. My work focused on a website refresh, strategic content marketing, and creative campaign development, positioning ADR Notable as a leader in the ADR space.

Key Objectives:

• Enhance Online Presence: Revamp the website to align with a modern SaaS brand and provide an intuitive user experience.

• Boost Engagement: Showcase thought leadership and platform features through LinkedIn and email newsletters.

• Drive Conversions: Increase trial registrations and demo bookings through targeted ads and optimized digital campaigns.

My Contributions:

• Website Auditing and Strategy: Conducted a full audit to identify usability gaps and collaborated with the in-house designer to create a streamlined, mobile-friendly site tailored for ADR Notable’s diverse audiences.

• Content Marketing Revamp: Reimagined the LinkedIn social strategy, emphasizing platform features, industry insights, and customer success stories. Designed a monthly newsletter strategy to keep users engaged with valuable updates.

• Creative Direction: Provided strategic direction for LinkedIn and Google Ads campaigns, crafting messaging and visuals to highlight ADR Notable’s unique value propositions.

• Brand Alignment: Guided the integration of new branding elements into digital and advertising assets to ensure a cohesive and professional presentation.